Meet Mary Hennessy · Founder

26 years in dentistry. One goal: getting your practice paid correctly.

I help dental practices get paid correctly, operate with confidence and build sustainable growth, so dentists can focus on patient care instead of insurance frustration.

Mary Hennessy, founder of Dental Success Services
Mary Hennessy · Founder
26 yearsin dentistry, starting as a dental assistant
DSO revenue cycleformer revenue cycle leader for a privately owned DSO
Every size practicesingle-location offices to multi-location groups
Instructorcreator of “A Day at the Front Desk”
My story

Recommendations grounded in experience.

“PPO fees are not fixed, and accepting them at face value often leaves significant revenue on the table.”

I began my career as a dental assistant and progressed through front office management, insurance and revenue cycle leadership, and practice operations. I’ve worked with single-location practices, multi-location groups and privately owned DSOs, helping offices grow into high-performing, million-dollar practices by strengthening systems and improving insurance performance.

Today I specialize in PPO fee negotiations, strategic credentialing and dental practice management consulting. I work closely with dentists and leadership teams to deliver clear strategies, measurable results and long-term stability, tailored to each practice’s goals, location and payer mix.

How I help

Insurance strategy, from contracts to the front desk.

PPO fee negotiation

I evaluate your contracts, identify underperforming plans and negotiate better reimbursements using real production data, market positioning and payer behavior.

Learn more →

Credentialing strategy

Credentialing is more than enrollment paperwork. I help dentists choose the right contracts from the start and avoid restrictive or low-value plans.

Learn more →

A Day at the Front Desk

My live, hands-on class gives front office teams practical systems for verification, scheduling, financial arrangements, patient communication and accountability.

Ask about training →

Billing & coaching

Remote dental billing support, plus monthly coaching on operations, profitability, scheduling, hygiene and team development.

Learn more →
Free, no obligation

Let’s find out what your practice is leaving on the table.

Tell me about your practice and I'll personally reach out. Serving dental practices nationwide, with deep roots in Reno and Las Vegas.

Book My Free Consultation →

Or call 530-314-9694 · mary@successdds.com

Mary Hennessy, Founder

I’m Mary Hennessy, founder of Dental Success Services, specializing in PPO fee negotiations, strategic credentialing, and dental practice management consulting to help dental practices improve reimbursements, strengthen insurance strategy, and support long-term growth.

A major part of my work centers on PPO fee schedule analysis and negotiation. PPO fees are not fixed, and accepting them at face value often leaves significant revenue on the table. I help practices evaluate their current contracts, identify underperforming plans, and negotiate better reimbursements using real production data, market positioning, and payer behavior without increasing patient volume or production.

I also specialize in provider credentialing and PPO contract strategy, helping dentists choose the right PPO contracts from the start or reorganize existing PPO participation to find the right combination of fees that align with their financial goals. Credentialing is more than enrollment paperwork. It is a strategic decision that impacts collections, patient flow, and leverage with insurance companies. My approach helps practices avoid restrictive or low-value contracts and build a sustainable, profitable insurance foundation.

In addition to insurance strategy, I’m the creator and instructor of A Day at the Front Desk. This live, hands-on class is taught personally by me and equips front office teams with clear, practical systems they can implement immediately. The training focuses on insurance verification, scheduling strategy, financial arrangements, patient communication, and accountability, all designed to improve collections and reduce front office breakdowns.

My recommendations are grounded in experience. I’ve spent 26 years in dentistry, beginning my career as a dental assistant and progressing through front office management, insurance and revenue cycle leadership, and practice operations. I’ve worked with single location practices, multi location groups, and privately owned DSOs, helping offices grow into high-performing, million-dollar practices by strengthening systems and improving insurance performance.

In addition to training and consulting, I provide remote dental billing support, PPO contract analysis, and customized advisory services tailored to each practice’s goals, location, and payer mix. I work closely with dentists and leadership teams to deliver clear strategies, measurable results, and long-term stability.

My mission is simple. To help dental practices get paid correctly, operate with confidence, and build sustainable growth so dentists can focus on patient care instead of insurance frustration.


My Approach

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Dream it

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest.

Build it

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.